Learn the key elements of risk and crisis management—and their roles in the crisis communication process—in this winter’s graduate-level course Crisis Communication. This discussion-based online course will include analyses of several crisis-communication studies, a review of effective crisis communication plan elements, and the development of communication tactics for a range of stakeholder audiences. Students will learn about the reasons crises emerge, crisis management best practices, examples of poorly managed crises and lessons learned from them.
Course instructor, Dr. Dool, has a diverse executive level leadership background which includes CEO of both public and private companies, significant operational history in general management, sales/commercial leadership, product management, marketing leadership positions, and successful leadership in a variety of settings including multi-national, multicultural and virtual environments.
Register for this course.